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Chara graduated from the Marketing & Communication Department of Athens University of Economics & Business, with a major in Business Analytics. During her studies, she conducted research on Social Media usage in Greece, while she also participated in several academic projects, namely, an Advertising Campaign for the FMCG brand NOYNOY. Building upon her skillset, she has also attended a Digital Marketing Practitioner seminar, as well as an e-learning course on Business Intelligence & Marketing Analytics, at the National University of Athens. She possesses 3 years of experience in Product Management, specializing in the field of innovative digital platforms.