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Fredrik Nilsson is a seasoned professional in conversion optimization and digital strategy, currently serving as a Senior Conversion Specialist at Conversionista! since January 2022, following experience as a Conversion Rate Optimization Manager at Zmarta Group. With a strong focus on scaling experimentation and driving innovation, Fredrik has conducted A/B tests and utilized qualitative and quantitative data to redesign websites during tenure at WA WallVision Sweden AB, where multiple roles included Conversion & Content Manager and Acting Brand Manager. Previous roles also include support for global distributors at Eco-Boråstapeter AB and experience with print technology as a Xeikon Operator. Fredrik's educational background includes a Conversion Optimization Minidegree from CXL and multiple design-related qualifications from the University of Borås.