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Elin Ledenvik is an accomplished experimentation expert and senior conversion specialist at Conversionista! since June 2017, specializing in conversion rate optimization (CRO) across various industries, with expertise in A/B testing, web analysis, UX, and user testing. Prior to this role, Elin contributed as a conversion specialist at Ticket Privatresor, focusing on CRO for multiple markets, and worked as a project manager at Internetexperten Sverige AB handling A/B testing development. Elin’s career includes experience as a web designer at Ozone Tech Systems OTS AB and various roles in customer service, event hosting, and advertising production. Elin holds a Bachelor's degree in ICT, Media, and Design from Södertörn University, complemented by additional studies at Mälardalen University and Gotland University.