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Anna Catherall has extensive experience in various finance and consulting roles. Anna is currently the Managing Director at Conversion, a position they have held since 2023. Prior to that, Anna was the Finance Director at Conversion from 2019 to 2023. From 2015 to 2019, they worked as a Financial Consultant at The Growth Lab, a financial consultancy focused on helping small and medium-sized businesses succeed. Anna also has a background in banking, having held various positions at RBS Markets and International Banking from 2005 to 2012, including Head of Banking Business Unit Control, Head of Portfolio Business Unit Control, and European (branch) Network Financial Controller.

Anna Catherall attended BPP University from 2001 to 2003, where they earned a Management Accountancy Qualification. Before that, from 1997 to 2000, they studied at the University of Sussex, obtaining a BSc in Mathematics with Management Studies.