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Matt Fifer has a diverse work experience spanning over several decades. Matt is the founder of Bentonville CONNECT!, an experiential marketing company that collaborates with Walmart suppliers and executes plans for product launches and promotions. Additionally, Matt is the founder and chief conversation starter of Conversations On Retail, a platform for industry experts to exchange ideas and grow their network. Matt is also the co-founder of Store Celebrations, which provides support to retail store managers for organizing celebrations. Previously, Matt founded and served as the CEO of Supplier Community, a community for suppliers in the retail industry. Before that, they co-founded 8th & Walton and held the role of director of marketing at Premier Retail Networks and Wal-Mart International Holdings in Japan. Matt has also worked in various marketing and operations roles at Wal-Mart International Holdings.

Matt Fifer earned a BS in Business Administration from Missouri Southern State University, where they attended from 1991 to 1995. There is no information available about their education after that.