Addie Gerritts

Vice President, Marketing at Continuus Technologies

Addie Gerritts has a diverse work experience in marketing, design, and creative roles.

Addie has been working at Continuus Technologies since 2018, initially as a Marketing Director and later promoted to Vice President of Marketing. In these roles, they are responsible for various marketing tasks, including marketing administration, brand identity creation, graphic design, event planning, website design, email marketing, and press management. Addie supports the growth of the company and positions it as a financial services data management consulting firm.

Before joining Continuus Technologies, Addie owned and operated Adeline Margaret, a calligraphy and creative design firm specializing in wedding invitations and related items. Addie also provided logo, branding, and website design services.

Prior to that, they worked at sōsh as a Content Creator and Social Media Community Manager, where they built brand identities and rebranded companies of different sizes and industries, creating content based on brand pillars.

Addie also worked at Advicent Solutions as a Content Marketing Specialist, where they managed social selling programs, contributed to website redesigns, and created content for various platforms. Addie started at Advicent as a Marketing Research Intern, researching prospects and customers and managing the company's Salesforce.com database.

Addie gained experience in marketing and account services as an intern at Moroch Partners, where they assisted in creating marketing materials and conducting market research.

In addition, Addie has experience in website design and marketing as an associate at Cafe Soeurette & The Underground, where they designed and built a website and created technical documents for ongoing maintenance.

Addie also represented Milwaukee World Festival, Inc. as part of the Summerfest Street Team, engaging with fans and promoting the festival at community events.

As an IT Intern at Sentry Insurance, Addie contributed to the testing and implementation of an IT system and participated in a case competition.

Earlier in their career, Addie worked as a Marketing Assistant and Retail Associate at Sunseekers By Rosie and as a Food Vendor and Cashier at Marquette University.

Overall, Addie Gerritts has a strong background in marketing, design, and creative roles, with experience in branding, graphic design, event planning, website design, social media, content creation, and market research.

Addie Gerritts completed their education history with a Bachelor's degree in Marketing & Information Technology from Marquette University between 2011 and 2015. In the fall of 2014, they participated in a Study Abroad Program at Bond University. Before attending university, Addie graduated from Freedom High School in 2011. Additionally, they earned certifications such as the AdWords Certification from Google in April 2015 and the Hootsuite Certified Professional certification from Hootsuite Media Inc. in January 2015.

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