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Yimika Phinda has a diverse work experience spanning several roles and industries. They started their career at Sky as a Brand & Communications Marketing Assistant, where they worked on developing and delivering brand communications for Sky Sports. They conducted market research and managed the creative process for press materials, brochures, web pages, and TV advertising content.

After their placement at Sky, Yimika worked as a Marketing Executive at Jennings Morton Friel Associates, followed by a role as an EMEA Assistant Digital Campaign Manager at Spiceworks. They then joined Lane One Consultancy as a Digital Marketing Consultant, where they provided expertise in digital marketing strategies.

In 2017, Yimika became a Marketing Executive at G4S, responsible for various marketing activities. They then moved on to Bright Innovation as a Senior Marketing Executive, where they took on a more senior position and contributed to marketing strategies and campaigns.

Their next role was at Intragen as a Digital Marketing Manager. Here, Yimika led the marketing launch of the company's first product and sub-brand, managed multi-channel demand generation campaigns, and tracked and analyzed marketing performance. They also managed channel partner marketing strategy, created ABM strategies, and oversaw content marketing and thought leadership.

Yimika then joined Hydrow, Inc. as a Global Digital Marketing Manager, where they contributed to the company's digital marketing efforts on a global scale.

Currently, Yimika is working at ContinuumGlobal as a Senior Marketing Project Manager, utilizing their experience and skills in managing marketing projects.

Outside of their professional work, Yimika has also served as a Board Trustee at Sport Birmingham, demonstrating their commitment to community and organization involvement.

Yimika Phinda's education history is as follows:

From 2011 to 2015, Yimika Phinda attended Loughborough University, where they earned a Bachelor of Science (BSc) degree in Psychology.

From 2004 to 2011, Yimika Phinda attended Wallington High School For Girls to complete their A-Levels & GCSE's, although no specific degree was obtained.

Between 2009 and 2010, Yimika Phinda studied at Croydon College, where they completed an Advanced Apprenticeship in Sporting Excellence and obtained an NVQ Level 3 degree.

Furthermore, Yimika Phinda also holds additional certifications. They obtained an Award in Digital Marketing from the Institute of Data & Marketing (IDM) in January 2021. Additionally, they have completed advanced digital marketing coursework, although the exact institution and completion date are not specified.