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Samana Malik has a diverse range of work experience. Samana is currently the Head of Data Analysis EMEA, Professional Services at Contentsquare since May 2023. Prior to that, they were the Lead Data Analyst - UK/Northern Europe at Contentsquare from September 2021 to May 2023. Before joining Contentsquare, Samana worked as the Performance Analytics Lead (EMEA) at Real Chemistry from April 2021 to September 2021. From August 2018 to April 2021, they served as the Digital Insights and Strategy Manager for Samsung Europe at Cheil UK, where they led data-driven strategies and optimizations across Samsung's European eCommerce platforms. Before Cheil UK, Samana worked as a Data Analyst at Zone from July 2016 to August 2018, where they delivered data-driven projects for clients such as BMW, Maersk, Aviva, Adidas, Kerry Foods, and Unilever. Prior to that, they worked as a Digital Analyst at DF London @ ENGINE from May 2014 to June 2016, managing global accounts and providing data strategy and insights for various industries. Samana started their career as an Insight Analyst at Onalytica from October 2012 to May 2014, where they managed global accounts and delivered PR/Comms measurement and social media monitoring. Additionally, Samana has experience working as a Language Specialist (German) at Onalytica from November 2011 to September 2012. Samana also interned as a Marketing Intern at Isango! in 2011, where they gained experience in online marketing and SEO. Samana's earliest work experience was as a Visitor Support Service at the Parliament of Nordrhein-Westfalen from May 2009 to June 2011.

Samana Malik began their education at Mäkisches Gymnasium Iserlohn, Germany, a Secondary Grammar School. Samana attended from 1999 to 2008 and obtained their Abitur, which is equivalent to A-Levels. Samana'smain subjects at this school were English, French, Maths, and Education Science.

After completing their secondary education, Samana went on to Heinrich-Heine University of Düsseldorf, Germany. Samana attended from 2008 to 2011 and earned a Bachelor of Arts (B.A.) Joint Honours degree. Samana'sfield of study was English, with a focus on Linguistics and Literature, as well as Media Studies.

Following their bachelor's degree, Samana pursued further education at the University of Greenwich, where they completed a Master of Arts (M.A.) degree in Public Relations. Samana attended the university from 2011 to 2012.

In addition to their formal education, Samana has also obtained several certifications. In December 2021, they became a Contentsquare Certified Expert. In March 2021, they received the Contentsquare Certified certification. The institution responsible for these certifications is Contentsquare.