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Julie Schmidt serves as the Head of Analytics at Conservation Labs since May 2019, focusing on empowering sustainable water use through innovative technology. Prior to this role, Julie held several significant positions at Allant Group, LLC from January 2011 to May 2019, including SVP of Analytics and VP of Analytics, where extensive work was done to leverage customer data for revenue enhancement and create a multi-channel segmentation tool, mSense. Julie has also worked as an independent consultant, an associate director at Digitas, and has a strong foundation in data analysis and consultancy from earlier roles at Glenbrook North High School, The Allant Group, Cambridge Technology Partners, and IRI. Julie's academic achievements include multiple degrees in Mathematics and Statistics from institutions such as DePaul University and the University of Dayton.