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Maximiliano Tozzini Bavaresco is an accomplished entrepreneur and educator with extensive experience in strategic marketing, branding, and digital business strategy. As the Founder and CEO of SONNE and MACHEN, Maximiliano has demonstrated leadership in innovative ventures since 2009 and 2017, respectively. In addition to entrepreneurial roles, Maximiliano serves as a Partner and Strategic Advisor at Made In USA Podcast and has been a Mentor at Endeavor Brasil since 2008. Esteemed for expertise in academia, Maximiliano held teaching positions at Insper Instituto de Ensino e Pesquisa and FIA - Fundação Instituto de Administração, focusing on strategic management and branding. Maximiliano's professional affiliations include membership in the Conselho Regional de Administração de São Paulo and participation in various strategic committees. With a robust educational background from top institutions such as MIT Sloan and Columbia Business School, Maximiliano continues to enhance expertise in governance and digital business strategies.