Melanie Weckenmann is an accomplished executive with extensive experience in performance management and business development within the digital marketing sector. Currently serving as Senior Vice President of Performance Management & Operations at Connexity, Inc. since January 2020, Melanie oversees operations and performance management for various traffic channels, contributing to the company's growth objectives. Previously, as Vice President of Sales & Business Development at Connexity from 2015 to 2019, Melanie focused on business development and sales efforts in Europe. Melanie's career spans roles at Become Europe GmbH, where responsibilities included leading business development and account management for global syndication, and at mentasys GmbH as Project Manager. Melanie holds an MBA from Steinbeis University Berlin and a Bachelor of Arts from SRH Hochschule Calw.
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