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Lana Vasiljeva has extensive work experience in the field of marketing and partnerships. Lana most recently served as the Chief Marketing Officer at Connect Group and also worked as a Marketing and Partnership Consultant at Connect Resources. Prior to that, Lana held the position of Head of Marketing and Partnerships at both Sefinance and Latkredits. Lana has also worked as a Marketing Manager at inbox.lv and as a Group Brand and Advertising Manager at 4finance. Lana's earlier roles include Project Manager at Alfa Baltic full service advertising agency, Project Director at CUBE digital advertising agency, Marketing Director at Triatel A/S, and Account Manager at 4D Marketing communication agency.

Lana Vasiljeva completed their Bachelor of Business Administration at the University of Latvia from 2006 to 2010. Lana focused their studies in the Faculty of Economics and Management.