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Mauricio Ferreira

Marketing Effectiveness Lead at Confused.com

Mauricio Ferreira is an experienced marketing and analytics professional with a strong background in performance marketing, brand media investment, and marketing effectiveness. Currently serving as the Group Marketing Effectiveness Lead at RVU since October 2018, Mauricio also holds multiple roles at Uswitch, including Marketing Effectiveness Lead and Brand Media Investment & Marketing Effectiveness Lead. Additionally, Mauricio leads marketing effectiveness initiatives at Confused.com and has held various positions at Red Ventures, including Director and Senior Associate. Prior experience includes a strategy and finance MBA internship at Google and significant roles in procurement planning, marketing planning, and competitive intelligence at Vale and Oi S.A. Mauricio holds an MBA from IESE Business School and a B.Sc. in Statistics from Universidade de Brasília, alongside additional specialized training in brand management and financial economics.

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