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Francisco Arroyo is a seasoned digital marketing professional with extensive experience in search engine marketing and online marketing operations. Currently serving as Senior SEM Manager at Confie since March 2017, Francisco manages a substantial monthly budget exceeding $500,000 for paid search strategies across Google and Bing, while mentoring both in-house and external teams to enhance marketing effectiveness and ROI. Previously, Francisco held positions as Search Engine Marketing Specialist at Z Networks Group, Web Marketer and Designer at Fashion Stork, and Online Marketing Operations Manager at Modmerica Group, LLC, where responsibilities included SEO management, website optimization, and social media strategy. Francisco holds a degree in Computer Engineering from Universidad Autónoma de Baja California, obtained between 1997 and 2003.