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Paul Sarkissian is an experienced academic and industry professional specializing in digital marketing, marketing analytics, and entrepreneurship. Currently serving as the Program Coordinator and Professor at Confederation College, Paul focuses on developing industry-relevant curriculum and teaching postgraduate courses. With additional roles as a Lecturer at Lakehead University and a Curriculum Developer at Skillshare, Paul has contributed significantly to entrepreneurship education. Previous experience includes teaching at George Brown College and Sheridan, holding positions that emphasized marketing research and analytics, and fostering industry partnerships. As Managing Director of Open Minds Research Solutions, Paul achieved notable revenue growth and client loyalty in marketing research. Paul holds an MBA from Edinburgh Business School and a BSc (Econ) from The London School of Economics.