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Katherine Taylor is an accomplished marketing professional with extensive experience in event marketing and project management, currently serving as Team Lead for Enterprise Event Marketing at SAP Concur since July 2013. With a proven track record in developing strategies for client and prospect event portfolios, managing live and virtual events, and coordinating cross-functional teams for measurable outcomes, Katherine excels in generating new business opportunities and optimizing revenue potential. Prior roles at SAP Concur and GDSX, Ltd. included responsibilities in budget management, marketing collateral creation, and execution of comprehensive marketing strategies. Katherine's foundational experience began with a degree in Marketing from The University of Texas at Austin.