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Fiona Ashley is a seasoned marketing executive with extensive experience in the travel and technology sectors, currently serving as VP and Head of Product Marketing for Spend at SAP Concur since January 2014. In this role, Fiona leads a global team focused on optimizing the SAP Concur solution portfolio through audience-centric strategies. Previously, Fiona held various senior positions at SAP and TripIt, including establishing the San Francisco chapter of the Business Women's Network at SAP and significantly expanding TripIt's user base. Fiona also contributed to marketing initiatives at TravelMuse and SideStep, enhancing brand visibility and consumer engagement. Fiona holds an MBA from Henley Business School and a BSc (Hons) in Microbiology from the University of Glasgow.