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Cassie Petrie is a seasoned professional in the field of employee spend management, currently serving as the Managing Director for SMB EMEA at SAP Concur since August 2013. Throughout this tenure, Petrie has held multiple leadership positions, including Head of New Business Acquisition for both EMEA and UK&I, as well as Senior Director and Regional Sales Director, demonstrating a strong record in driving business growth and leading sales initiatives. Prior to joining SAP Concur, Petrie worked as a Sales Executive at Eton Travel, focusing on corporate business travel needs across the UK and Europe. With a BA(Hons) in Retail Marketing from the University of Brighton, Petrie combines educational expertise with extensive industry experience to support organizations in transitioning to efficient, paperless expense and invoice processes.