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Anum Farrukh is a seasoned marketing professional with expertise in digital advertising and social media strategies. Currently serving as the Global Paid Social Manager at SAP Concur since March 2022, Anum focuses on developing and executing B2B paid social programs for both SMB and Enterprise markets. Previous roles include Paid Ads Consultant at Microsoft, where a project aimed at promoting Bing Wallpaper was led, and Digital Advertising Specialist at Avalara, managing campaigns across multiple regions. Anum also co-founded itseco, launching an eco-friendly bamboo toothbrush, and held positions in social media and marketing at Travel Leaders Group and Eager Academy Inc. Anum holds a Bachelor's degree in Marketing from the Institute of Business Management and completed executive education at Kellogg.