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Sid Pourfalah is an accomplished professional with extensive experience in engineering, innovation, and academia. As the Founder and CEO of Concrete4Change since 2020, Sid is developing groundbreaking technology for Net-Zero concrete and has successfully secured pre-seed and seed funding. Concurrently serving as a Visiting Professor and Visiting Associate Professor at the University of Warwick, Sid previously held leadership roles at MAX FRANK Group as Head of Technical and at WSP in the UK as Principal, managing significant industrial and infrastructure projects. With a strong background in sustainable construction, Sid's earlier positions include Senior Innovation Engineer at Leviat and cofounded MASA Engineering Company, focusing on sustainable retrofitting solutions. Sid's academic credentials include a Ph.D. in Construction from the University of Edinburgh and recognition as an Honorary Associate Professor at the University of Warwick.