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Samantha McCaul has a diverse work experience spanning over several years. Samantha started their career as an Advertising Sales Intern at Gainesville Sun in 1997, where they assisted account executives with maintaining accounts and designing advertising layouts. In 1999, they joined Zimmerman Advertising as a Senior Account Executive, managing twelve clients and over one million dollars of billings a month. Samantha then moved to Network Health in 2003 as a Marketing Manager, leading efforts to generate voluntary membership and awareness through advertising and direct marketing campaigns. In 2009, Samantha joined Concord Foods as a Marketing Manager, overseeing all marketing activities and new product development initiatives for the company's retail division. Samantha developed and executed marketing and communication plans, including product brochures, sell sheets, presentations, webinars, advertising, web content, and press releases.

Samantha McCaul received their Bachelor of Science degree in Advertising & Communications from the University of Florida, where they studied from 1994 to 1998.