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Roy Aalderink is the Founder and Owner of Concept Street, where Roy develops and produces creative content for different broadcasters and advertisers. Prior to this, Roy held CEO positions at Strix Television and Zodiak Nederland, where Roy was responsible for various TV productions. Roy's experience also includes being a Creative Manager at Eyeworks and a Copywriter at Studenten.net. Roy holds a Master's degree in Communication and Information Sciences from the University of Groningen.