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Shelley Goodwin has a strong background in brand strategy and communication, currently serving as the Head of Strategy at ConcentricLife. Previous roles include Head of Brand Strategy and Global Brand Strategy at CDM London, and Director positions at both Scribbling Communications and DNA Counsel. Shelley has experience as Head of Copy at DDB Remedy London, highlighting extensive expertise in copywriting and creative direction. Educational qualifications include a brief program at the University of Oxford focused on health economic evaluation and a degree from The Australian National University, where research centered on new methodologies in drug development.