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Satu Lehtiniemi is an experienced Retail Brand Manager at Conaxess Trade Finland since December 2012, specializing in brand management with a commercial focus, encompassing brand strategy, marketing, budgeting, product pricing, profitability, and new product development. Previous roles include Brand Manager for food service products and alcohol beverages, Product Group Manager at Mondo Fresco, and Sales and Marketing Assistant at Pernod Ricard Finland Oy. Satu's career began with internships and early positions in various sectors, including sales training at BrainLAB and administrative support in the food import industry. Satu holds a Bachelor’s degree in International Business from Helia and has pursued studies in Human Nutrition at the University of Helsinki.