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Lubna Ishaque is an accomplished brand manager with extensive experience in managing marketing and brand strategies across various companies. Currently serving as Brand Manager at Conatural since August 2022, Lubna has previously held similar positions at Hayat Kimya and IHSAN Sons (Pvt.) Ltd., where essential product launches, including XtraKleen Hand sanitizer and Wet wipes, were executed. Prior roles include Brand Manager at Toni & Guy North Pakistan and Corporate Account Manager at Abacus Consulting, focusing on client relationships and business development. Lubna's career began in sales and customer support roles at TUV AUSTRIA BUREAU OF INSPECTION & CERTIFICATION, Naseeb Online Services (Pvt) Ltd (ROZEE.PK), and Ovex Technologies. Academically, Lubna holds a Master's degree in English Literature from Lahore College for Women University.