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Yifang Hu, currently serving as the Global Marketing Manager at Comvita Limited, has a solid background in developing and localizing marketing strategies for global market launches. With experience at ZIWI as a Senior Brand Manager for Asia and at Ellis Fibre Limited as a China Brand Manager, Yifang has a track record of driving brand visibility and sales through comprehensive marketing and branding strategies. With a Bachelor's degree in Advertising from Wuhan University of Technology and further education in Film, Television, and Media Studies, Yifang has a strong foundation in both creative and strategic marketing.