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Cola Herrero-Driver

Senior Digital Consultant at Comprend

Cola Herrero-Driver has a diverse range of work experience, starting as an Assistant Marketing Manager at Nihon Keizai Shimbun in 1989. In this role, they provided marketing support for the European HQ and coordinated marketing campaigns for online, interactive media, and print publications.

In 1991, Cola transitioned to a role as a Studio Producer at York Way Film Studios, where they remained until 2002.

From 2002 to 2007, Cola worked at The Group, initially as a Senior Front End Developer, where they produced and implemented front-end coding standards and guidelines. They also translated wireframes and creative files into fully functional websites, conducted design and code reviews, and mentored junior developers. In 2007, Cola was promoted to the role of Senior Project Manager, leading digital projects from pitch to post-launch support. They were responsible for producing project documentation, managing proposals and estimates, allocating resources, and maximizing revenue.

Cola joined View Strategic PLC in 2010 as the Head of Project Management, overseeing project management efforts until 2012.

In 2012, Cola became a Digital Account Director at Conran Design Group, where they worked with corporate clients including Burberry, AstraZeneca, and Associated British Foods. They led clients through digital communications solutions that made a significant difference to their audiences and operations.

Finally, Cola joined Comprend in 2013 as a Senior Digital Consultant. In this role, they provided strategic advice and execution based on research and experience, helping companies improve their corporate communications through digital channels.

Throughout their career, Cola has gained valuable experience working with global brands and has expertise in areas such as project management, front-end development, and marketing.

Cola Herrero-Driver attended Craigmount High School from 1981 to 1987. Cola then pursued their bachelor's degree in Business Studies & Marketing at the University of Greenwich from 1987 to 1991. In 2007, they undertook a postgraduate degree in Technology & Computing (PTC) at The Open University.

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