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Luiza has a background in marketing and consumer psychology, and holds a Masters degree in Business Administration from the University of Adelaide. Prior to joining Complexica, Luiza was a Customer Experience Analyst at SolveIT Software, a software provider of supply chain optimisation software. As the company grew from zero to almost 180 employees during the period 2005 - 2012, Luiza's team engaged with largest corporations in the world, including Rio Tinto, BHP Billiton, and Xstrata.

Prior to SolveIT Software, Luiza worked in the United States in various marketing and customer experience roles, most notably at NuTech Solutions and Excavio Systems, which were later acquired by Netezza and IBM global services.