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Sandy Smiley MAS, MASI has held various positions in sales and marketing since 1981. Sandy began their career at Labeltape Meditect, Inc. as a Sales and Customer Care representative, where they were responsible for flexographic label printing and converting, artwork and copy layout, plate-making, inventory management, production scheduling, customer care, and new product development sales. In 1989, they moved to Pummill Business Forms, Inc. as a Business Forms Consultant, providing complete print services and effective inventory management solutions. Finally, in 1999, they joined CompleteSource, Inc ~ VPPStore.com as the VP of Sales & Marketing, where they provided creative solutions to promote branding and marketing, conducted sales training, and developed new products.

Sandy Smiley attended Forest Hills Central High School from 1975 to 1979 and received a Diploma in General. Sandy then attended Grand Rapids Community College from 1988 to 1991, studying Sales & Marketing. In August 1992, Sandy Smiley obtained a CFC (Certified Forms Consultant) Sections A-D from the PSDA Print Services & Distribution Association (Formerly NBFA). In August 2011, they obtained a CAS - Certified Advertising Specialist from the PPAI - Promotional Products Association International. Finally, in December 2017, they obtained a MAS - Master Advertising Specialist and a MASI - Bachelor of Advertising Specialty Information from the ASI - Advertising Specialty Institute.