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Lorenzo Brufani is the Founder and CEO of Competence Communication, a Reputation Management and Digital PR Agency, established in January 2005. Responsibilities include business development, strategic advisory, crisis communication planning, and digital PR projects. In addition, Lorenzo serves as a Reputation and Crisis Management Trainer at 24ORE Business School and as Co-founder of Cocooners Italia, focusing on content and community for the silver economy. Other roles include Brand Reputation Coordinator at Istituto Europeo di Design, Italian Country Leader for the European Association of Communication Directors, and former Digital PR & Crisis Communications Trainer at LUISS Business School. Lorenzo has previous experience as PR Team Leader at TripAdvisor, Head of Media Relations at Borsa Italiana, and Corporate Director at Cohn & Wolfe. Educational qualifications include a degree in political science from Luiss Guido Carli University and a postgraduate specialization in journalism from the European School of Journalism.