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João Cabral is an experienced Digital Marketing Manager, currently leading customer acquisition at °ä´Ç³¾±è²¹°ù²¹´³Ã¡.pt since June 2022, focusing on increasing leads and qualified traffic for financial products. Previously, João held roles at Accenture Interactive from October 2018 to June 2022 as both a Digital Marketing Consultant and Analyst, specializing in defining digital strategies and traffic acquisition for utilities, banks, and insurance sectors. As a Digital Marketing Specialist at Empower Up from December 2016 to October 2018, João managed digital marketing efforts primarily through Facebook Ads, Google Ads, and email marketing. Early career experiences include roles at Web Concept as a digital marketing assistant, WORTEN in commercial support, and participation in the Evento Aldeia Natal. João holds a Licentiate degree in Marketing from Universidade da Beira Interior completed in 2013.