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Danila Ivanchenko currently serves as the Head of Lending Marketing at ПАО "МТС-Банк" since November 2023 and is the Chief Marketing Officer at Upfinity, a role held since May 2020, where the focus is on utilizing Big Data for AI-driven competition research. Prior experience includes positions in BBDO Group Russia from September 2018 to February 2021 in Product & Innovations, where responsibilities involved trend and startup tracking for digital and technological innovations, and as a Media Planner & Buyer at GroupM from August 2016 to September 2018, handling media planning and competitor analysis. Danila's educational background includes advanced training in management in esports from the Finance University under the Government of the Russian Federation, finance at the University of Virginia, and a bachelor's degree in public relations, advertising, and applied communication from RANEPA.