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Ariane Abdallah is the Founder, Partner, and CEO of Atelier de Conteúdo, where qualitative organizational cultural studies and authentic narratives are created using traditional journalistic techniques. Since June 2021, Ariane has been recognized as a Winning Woman Brazil by EY and has been writing a fortnightly column for Forbes Brasil, focusing on entrepreneurship, communication, leadership, and corporate culture. Ariane co-organizes the book "Fora da Curva 3" and authored "De um gole só," an independent biography of Ambev. Additionally, Ariane founded Atitude Empreendedora to inspire discussions around entrepreneurship and served as an advisory counselor at LLYC. Previous roles include being a reporter for Época NEGÓCIOS and a contributor to various magazines. Ariane holds a degree in Journalism from Fundação Cásper Líbero and completed a Management Development program at ISE Business School.