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João Cruz has been in the professional world since 2016. João began their career at Grupo Freitas as a Professional of Telemarketing. In the same year, they moved to Close-Up International, where they worked as an Analyst of Customer Service and Support. In 2021, they joined Cremme as an Analyst of Commercial Pleno, where they were responsible for mapping architects' offices, making registrations and qualifications, and passing the baton. João adapted the process, which resulted in a larger team, and they were promoted to Analyst LDR|BDR. In 2022, they moved to Company Hero and Tag Mídias, where they worked as a Business Development Representative.

João Cruz attended Uninove - Universidade Nove de Julho from 2022 to 2024 and obtained a degree in Gestão Comercial.