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Lacie Geary has worked in a variety of roles in the marketing and advertising industry. In 2021, they began their current role as Senior Growth Strategist Team Lead at Common Thread Collective. Prior to that, they were a Senior Strategist at Impakt Results from 2016 to 2021, where they developed and implemented record breaking paid media strategies for fitness and action sport brands, as well as helped scale start-up businesses using Facebook advertising strategies. Lacie also held the role of Social Media Account Manager and Intern at Impakt Results. From 2016 to 2021, they were also Manager and Marketing Manager at The Beauty Bar, where they rebranded the salon and helped increase sales and bookings by 5X from rebranding and marketing efforts. Additionally, they were a Freelance Marketing Consultant from 2016 to 2021, Graduate Assistant and Marketing Assistant at WVU Office of Graduate Education & Life from 2015 to 2016, Development Intern at WVU Medicine Children's in 2014, Executive at Once a Mountaineer, Always a Mountaineer NFL Campaign in 2013, Office Assistant at WVU Reed College of Media in 2016, Graduate Assistant at West Virginia University in 2015, and Vice President Internal Relations at WVU PRSSA in 2014.

Lacie Geary graduated with a Bachelor of Strategic Communications from West Virginia University in 2015, with a focus in Public Relations. Lacie then went on to complete a Masters of Journalism from the same university in 2017, with a focus in Social Media Behaviors.