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Donald A. DePalma

Chief Research Officer at Common Sense Advisory

Don DePalma has been involved in shaping the globalization strategies of some of the world's largest firms and the market strategies of the industry's most influential language service and technology providers.

As the original founder of CSA Research in 1999, Don has been instrumental in establishing the company as the preeminent market research firm in localization and globalization. He initiated CSA’s coverage of localization maturity, enterprise language processing, business-driven globalization, machine translation, return on investment for localization, and multicultural domestic marketing.

Don has more than 30 years of experience in the fields of technology, language services, and market research. Prior to founding CSA, he co-founded Interbase Software, served as vice president of corporate strategy at Idiom Technologies, and was one of the first analysts at Forrester Research, where he consulted to senior management at Global 2000 companies. While at Forrester, Don launched the firm's coverage of various sectors, including content management, application development for strategic internet systems, digital marketing technologies and customer relationship management, ethnic marketing, knowledge management, and business globalization.

A writer and lecturer, Don is frequently quoted on the topics of online marketing, content management, multicultural marketing, localization, return on investment, and website globalization. His book, Business Without Borders, has been widely used in university and business training courses.

Don holds a doctorate in linguistics from Brown University, with specializations in generative grammar, computational linguistics, and the historical phonology of Slavic languages. He also studied at Moscow State University and Moscow Linguistic University in Russia, Charles University (Univerzita Karlova) in the Czech Republic, and ILISA in Costa Rica.

As a linguist, Don has studied a range of Indo-European languages and has visited dozens of countries.

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