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Joe Granda has worked in a variety of roles in the sales and marketing industry since 1997. Their earliest role was as Director of Marketing and Product Management at SPSS. Joe then moved to Orbit Commerce as Director of Product Management, followed by a role as Marketing Director, New Product Development at General Electric. In 2002, they became Vice President Business Development (Sales & Marketing) at Credit & Management Systems, Inc. and then moved to Syclo in 2006 as Executive Vice President Marketing. In 2012, they joined SAP as Senior Director Mobile Product Marketing and then moved to Wellspring Worldwide in 2014 as Executive Vice President Marketing. Their most recent role was as Vice President Business Development (Sales and Marketing) at Common Goal Systems.

Joe Granda received their Master of Business Administration - MBA from The Wharton School with a dual major in Marketing and Finance. Prior to that, they obtained a Bachelor of Science - BS in Electrical Engineering from the University of Pennsylvania. In April 2017, they also obtained a certification in Entrepreneurship from LinkedIn, taught by Guy Kawasaki.