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Joseph Crum is a seasoned marketing and business development professional with extensive experience in retail merchandising and strategic marketing across multiple organizations, including Retail Space Solutions, Commercial Zone Products, Trade Fixtures, and Marmon Retail Solutions. Crum's leadership roles span from President and Vice President of Marketing & Innovation to Senior Director of Marketing & Business Development, demonstrating a strong command of marketing strategies and eCommerce initiatives. Prior experience includes serving as Chief Marketing Officer and Chief Technology Officer at IEWC, where direction of IT and business intelligence teams led to significant organizational advancements. Earlier roles at Direct Supply involved building marketing teams and implementing comprehensive marketing plans that drove product segment growth. Crum holds a Bachelor of Arts in Marketing from the University of Iowa and has completed various executive education programs at prestigious institutions, reinforcing a robust foundation in business strategy and marketing excellence.