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Anuj Sao is a seasoned data scientist with extensive experience in developing innovative solutions within the retail media and data science domains. Currently serving as a Senior Lead Data Scientist at CommerceIQ, Anuj spearheaded the launch of the Incrementality product, achieving unmatched success. Previously at POKKT, Anuj implemented the ONNX ML Framework to enhance model efficiency and developed a Click-Through Rate Prediction model. Anuj’s leadership as Vice President of Data at Shortlyst.ai involved directing machine learning strategies for candidate screening, while impactful contributions at Performics India included developing multi-touch attribution solutions and lead scoring models. Anuj's early career included roles at Citi and AbsolutData Analytics, along with educational credentials from the Indian Institute of Technology, Kharagpur, where Anuj earned both BTech and MTech degrees in Industrial Engineering and Management.