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Viviana Astaiza has extensive experience in brand management and marketing, currently serving as Gerente de Marca Jr and previously as Líder de Marca Sr at Comestibles Aldor since June 2014. Responsibilities include designing and implementing marketing strategies for the Gomas category across Colombia, Venezuela, and Ecuador, managing brand innovation projects, and executing brand launches. Prior roles in brand management involved developing business units, setting sales goals, and tracking brand performance indicators. Viviana's background also includes procurement and foreign trade roles at INTERCOL. and Universidad Autónoma de Occidente. Viviana holds a degree in Business Administration from Universidad de San Buenaventura, a Full Stack Digital Marketing certification from Marketing University CO, and a Technologist degree in Foreign Trade from Fundación Centro Colombiano de Estudios Profesionales.