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Carlos Guillermo González Arizmendi is a seasoned professional in communication and content strategy, currently serving as Director Editorial at Roshfrans MX since January 2020. With extensive experience in the automotive sector, Carlos held various roles including Consultor en Comunicación Corporativa at En el Coche and Director de Comunicación Operativa at Banco Azteca. Previous positions include Editor for automotive supplements at El Financiero and Publimetro México, as well as hosting an automotive radio program at Radio RED. Carlos has also served as Country Manager for Autocosmos.com, overseeing operations since its inception. Academic credentials include a Licenciado in Comunicación from Universidad Iberoamericana and a Master in Periodismo y Comunicación Digital from Universitat de Barcelona.