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Sara LoCastro is a seasoned professional in programmatic advertising with extensive experience spanning over a decade. Currently, Sara serves as a Senior Manager of Programmatic at Comcast since April 2021, after progressing from a Manager role. Prior to Comcast, Sara worked at Spark Foundry as Manager and Senior Analyst in Programmatic Trading, following positions at Xaxis as an Analyst in Automated Programmatic Trading and MTV Networks as a Senior Analyst. Sara began the career at Horizon Media as an Assistant Media Buyer and at GroupM as a Network Client Accounting Associate. Sara holds a Bachelor's degree in Media Studies from Queens College, obtained in 2010.