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Max Gideon serves as the VP of the CTV Business Unit at Siprocal since December 2020, overseeing the company's CTV streaming initiatives. Previously, Max held several VP roles focused on programmatic and demand partnerships at Column6, which was restructured into Siprocal after its acquisition by DigitalReef. Max's career includes strategic roles at Oracle, Genesis Media LLC, Zynga, and Technorati Media, with significant experience in programmatic partnerships and business development. Educational background includes a B.A. in Communication from the University of Colorado Boulder.