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Helene Trontz is a seasoned digital marketing and strategy consultant with extensive experience in the retail, luxury, beauty, and consumer packaged goods sectors. Currently serving as a consultant at HLT Consulting Inc. since February 2015, Helene specializes in maximizing advertising budgets and developing brand-building strategies for Fortune 100 companies. Additional roles include marketing consultant at Google, executive sponsor at DMA United, and eCommerce & CX strategy specialist at Columbus Consulting International. Helene has directed customer experience strategies at VMLY&R COMMERCE and led digital product strategies for INVENIO DIGITAL INC. Previous positions also include senior brand director at Renfro Corporation and executive director at The NPD Group. Helene holds a B.S. in Television/Radio, Communications, and Business from Ithaca College.