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Brenda Fite is a seasoned professional in retail consulting with extensive experience in Planning and Allocation. Currently serving as Principal at Fite Consulting LLC since March 2015, Brenda previously held roles as Sr. Functional Analyst at Blue Yonder from December 2013 to February 2015, where support for the JDA Enterprise Planning Suite was provided. Brenda has a long tenure at Fite Consulting LLC, having also served as Principal from 2009 to 2013, and gained significant technical expertise during a decade with Blue Yonder, where roles included Senior Software Engineer and Software Engineer. Notably, Brenda developed the Enterprise Planning Toolkit, significantly enhancing implementation efficiency for clients. Brenda's career began as a Consultant at Comshare between 1996 and 1998. Educational credentials include a Bachelor of Arts from Bowling Green State University and a Master of Library & Information Science from the University of Wisconsin-Milwaukee.