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Jim Beeman serves as the Senior Vice President of North America Wholesale at Columbia Sportswear Company, a position held since 2024, and is also the Principal at Stand Up Double Consulting since 2021. Previously, Jim Beeman was the Vice President of US Sales at Columbia Sportswear Company from 2022 to 2023. Their extensive career at Nike from 1998 to 2020 included roles such as Vice President and General Manager for JD Sports/Finish Line, where Jim significantly influenced brand and business performance for one of Nike's largest wholesale accounts. Jim Beeman's leadership extended across various domains, including integrated marketplace development and brand direction for football and baseball on a global scale. Jim Beeman holds a Bachelor's degree in Communication from Trinity University, and a Master's degree in Sports Administration from Ohio University, along with additional education at Goldsmiths, University of London.