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Daniel Flores is a seasoned professional in digital sales and account management, currently serving as Digital Sales Manager EMEA at Columbia Sportswear Company since January 2021, focusing on the growth of the Columbia and Sorel brands in Europe. Previously, Daniel held the position of Digital Sales Manager for South Europe, where the responsibility included defining commercial strategies and executing business plans across Spain, Italy, and Portugal. Prior experience includes working as a Key Account Manager at New Era Cap and a Key Account Executive at Under Armour, driving sales and developing strategies for significant retail channels in Spain. Daniel holds an MBA in Sports Management from UCAM Universidad Católica San Antonio de Murcia and a Sports Science Degree from the same institution, complemented by studies in Sports Management at Heidelberg University.