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Liron Uri has a diverse work experience spanning from 2008 to 2020. They founded neshimabyliron in 2020, combining their background in high-tech and therapy to offer training and executive coaching, as well as holistic emotional therapy. Prior to that, Liron worked at Colu as the IL Sales and BD Manager in 2019, and later as the Global Business Operations Manager from April 2020 to January 2022. Liron also co-founded and served as the Co-CEO of GO360 from 2016 to 2018, focusing on raising capital for startups in various industries including AI, Big Data, and Foodtech. They also co-founded and served as the Co-CEO of LotteryLabel in 2014, gaining experience in the competitive online gaming industry. Before that, Liron was the Vice President of Worldwide Sales at Lotterymaster in 2012, where they achieved significant growth in a one-year period. Their career started at OMNITelecom in 2008 as the Marketing & Sales Director, where they developed their talent in planning and executing business expansion strategies.

Liron Uri began their education journey in 2009 at IDC, where they completed an Executive Coaching & Leadership Program. In 2011, they attended the Open University and earned a Bachelor of Arts (B.A) degree in Business Administration and Management, specializing in General Management. From 2013 to 2015, Liron enrolled at the Recanati Business School, Tel-Aviv University, and completed a Senior Business Management Program. Most recently, from 2019 to 2021, Liron attended the Reborn Center, where they earned a Master's degree as a Breathing Therapist, specializing in Holistic Therapy.