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Elin Wengström has over 20 years of experience in marketing, brand strategy, communication, and sustainability. Elin began their career in 2000 as a Media Teacher at Runan. In 2001, they worked as a Researcher at April Film & Bild, where they were responsible for research, usage rights negotiations and budgeting, as well as designing and implementing websites, press releases, videos and newsletters. In 2002, they joined Norsk Hydro as the Head of Advertising and Communication, where they were responsible for the company’s internal and external communication and media relations, and led an in-house team of web developers, designers and project managers. In 2009, they worked as a Client Director and Brand Strategist at Essen International AB, where they conducted in-depth research and analysis, created brand platforms, corporate design, brand positioning, tonality guidelines and communication concepts. In 2010, they worked as the Marketing Manager Brand, Fuel & B2B at Circle K Europe, where they developed strategic and tactical market strategies for brand, fuel, B2B and car rental marketing and identified core target groups. In 2012, they co-founded Kausal Brand Development AB, where they served as CEO and Brand Strategist, and was responsible for finance, client acquisition, strategy and relationships. In 2016, they joined Daily Sports Sweden as CMO and Head of Sustainability, where they led a department responsible for branding, marketing and communication in 28 countries, including digital media, PR and corporate sustainability. Elin created and implemented a new visual identity and a brand strategy that have increased outreach, preference and sales and was awarded ‘Sports Brand of the Year’ at Habit Modegalan 2017. In 2018, they worked as a Senior Brand and Marketing Strategist / Owner at Grayn. In 2020, they joined Stora Enso as the Marketing Director, Wood Products, where they lead and managed global marketing activities for Stora Enso Wood Products (4,000 employees, 8 product lines,18 mills) and was a Member of the Sales Leadership Team. Currently, they are the Vice President Marketing at Coloreel, beginning in 2022.

Elin Wengström obtained a Bachelor's degree in Communication and Media Studies from Karlstad University between 1997 and 2000. Prior to this, they attended Stockholm University between 1996 and 1997, studying Art Theirtory, Criticism and Conservation.