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Charlie Ruigrok currently serves as the Head of Digital Activation at Coloplast, a position held since January 2021. Prior to this role, Charlie was the Head of Digital at The Libra Company, successfully implementing digital transformation strategies that enhanced sales through automation during the COVID-19 pandemic. Between October 2015 and September 2019, Charlie worked as a Digital Trade Adviser for the Department for International Trade, assisting UK companies in leveraging e-commerce for international sales. As Digital Marketing Manager at Indesit Company from October 2013 to October 2015, Charlie focused on optimizing online performance metrics. Earlier experience includes serving as Online Marketing Manager at XMA Ltd from November 2010 to October 2013, where Charlie developed online strategies based on market analysis, and as a Website Administrator, contributing to online marketing efforts.